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IKEA Food Revolution

Thirty international IKEA staff spent 72 hours in London to observe and understand mainstream and niche food trends.  We sourced food sector specialists to introduce the group to London’s ‘food’ focused neighbourhoods and leading-edge restaurants, along with expert lectures and retail visits.

Urban Gentry transformed a very specific request into a huge success.  They opened the right doors, and painted the way.  They created a programme that was dynamic and varied, using the budget sharply.  They exceeded IKEA’s expectations by a long way”. Gerry Dufresne, Director, Range Strategist, IKEA

Client:  IKEA Global