Canon IXUS After Dark: One night, Seven Cities
Led by UG London, Canon’s IXUS After Dark media experience was timed in ten markets simultaneously: Amsterdam, Berlin, Copenhagen, Denmark, Helsinki, London, Milan, Paris, Stockholm and Zurich. UG City Hosts worked with the local Canon offices to research, plan and execute ‘After Dark’ experiences for 100+ media to showcase the Canon IXUS.
” We’re hearing that journalists across Europe were excited about exploring their cities in such a unique way. Please pass on our thanks to Urban Gentry’s local market city hosts; they’ve all worked brilliantly with Canon’s in-country marketing teams. Canon Europe is very happy”. Emma Catty, Associate Director, Fever PR
Client: Fever PR / Canon Europe