Canon IXUS After Dark:  One night, Seven Cities

Led by UG London, Canon’s IXUS After Dark media experience was timed in ten markets simultaneously:  Amsterdam, Berlin, Copenhagen, Denmark, Helsinki, London, Milan, Paris, Stockholm and Zurich.  UG City Hosts worked with the local Canon offices to research, plan and execute ‘After Dark’ experiences for 100+ media to showcase the Canon IXUS.

” We’re hearing that journalists across Europe were excited about exploring their cities in such a unique way.  Please pass on our thanks to Urban Gentry’s local market city hosts; they’ve all worked brilliantly with Canon’s in-country marketing teams.  Canon Europe is very happy”.  Emma Catty, Associate Director, Fever PR

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Client:  Fever PR / Canon Europe