Canon Europe and Reuters ‘In Pursuit of the Shot’

A Canon Europe campaign to shine a light on the amazing stories that can be told through photojournalism.  In partnership with Reuters The Wider Image, seven world renowned photojournalists shot with Canon’s DSLR camera, the EOS 5D Mark IV.  Each individual photographers images formed Urban Art Interventions across Europe in Cologne, London, Paris, Milan, Madrid, Amsterdam, and Stockholm.  Over fifty images were presented as interventions, encouraging the media and consumers to view with a new perspective.    

Full Campaign Summary: https://plus.reuters.com/en/case-studies/canon.html

Delivery Partner:  Remain Different www.RemainDifferent.com

Client:  Canon Europe/Nelson Bostock Unlimited